Search Engine Marketing (SEM) Solutions from WebWorks West

An expensive Web Site is of little value if no one can find it. WebWorks West has the experience to help ensure that your potential customer can find you using Search Engines, both by optimizing your site for keyword ranking and by helping you take advantage of the power of Pay-Per-Click services offered by both Yahoo! and Google.

Search Engine Marketing - SEM
Search Engine Advertising is also known as "Pay-Per-Click" advertising - based on the way in which it is billed. Essentially you can choose the audience you advertise to, by choosing keywords, and you only pay for the results you get.

Essentially, there are two types of search engine results:

Organic
These are the search results that are not paid for, but returned solely by a Search Engine's assessment of your ranking for the terms searched.

Paid
These are the "Sponsored Links" that appear at the very top and in the right column of the search results page. Sponsors and advertisers "bid" on search terms and their ads/listings show up under “Sponsored Links”

Most Web Users rely on the "organic" search results, however paid-placement in Search Engines can help you to place your message in front of a much wider audience. Where your sponsored link appears in the ranking depends on both how much you bid and your ads popularity.

Google AdWords
Google AdWords places paid listings on its own web site, as well as on the other sites that carry its results, such as AOL, Netscape and Ask.com.

WebWorks West, Inc. is a “Google Advertising Professional”

Yahoo! Search Marketing
Formerly Overture, YSM's sponsored links appear in major search engines, including MSN, Yahoo!, Netscape and others.

WebWorks West, Inc. is a “Certified Yahoo! Search Marketing Ambassador”

We will work with you to determine the best Search Engine Marketing approach for your business. Give us a call for a free consultation.